Amazon Debuts Contextual Pause Ads And Shoppable Inventory For Brands On Prime Video ...Middle East

Amazon is rolling out new ad formats on Prime Video, including contextually relevant pause ads and shoppable inventory. The tech giant announced the new formats ahead of its upfront presentation to advertisers in New York. The pause ads are designed to be more contextually relevant, so that viewers pausing, for example, The Summer I Turned […]

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