Regulators the world over are wrestling with how to keep children safe online, as social media is increasingly flooded with violent and disturbing content.
The proposed ban was modelled on strict laws recently passed by Australia, which sits at the forefront of global efforts to regulate social media.
“It’s time we put the onus on these platforms to protect vulnerable children from harmful content, cyberbullying, and exploitation.”
The laws were drafted by Luxon's centre-right National Party, the biggest member in New Zealand's three-way governing coalition.
“Parents are constantly telling us that they are really worried about the impact that social media is having on their children,“ Luxon said.
'Online exposure'
“As a mother of four children I feel very strongly that families and parents should be better supported when it comes to overseeing their children’s online exposure,“ she said.
Last year, New Zealand banned children from using mobile phones while at school -- a policy designed to turn around the country's plummeting literacy rates.
But video-sharing website YouTube will likely be exempt from Australia's ban so children can use it for their school work.
The move sparked a fierce backlash from big tech companies who variously described the laws as “rushed”, “vague”, and “problematic”.
Australia's ban is set to come into effect by December.
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