Kraft Mac & Cheese Unboxes 'Elevated' Limited-Edition Collab for Mother's Day ...Saudi Arabia

On Wednesday, the beloved household brand said that it had successfully completed its mission to elevate "a beloved childhood craft, macaroni necklaces made of dried pasta and yarn" in such a way that even luxury fine jeweler Ring Concierge got involved, revealing the new Kraft Mac & Cheese x Ring Concierge Forever Macaroni Necklace.

"As jewelry is the top gift families turn to for Mother’s Day, the only little blue box mom needs this year is from Kraft Mac & Cheese," the brand teased in its April 30 announcement.

Kraft Mac & Cheese Ring Concierge collab packaging

“For nearly a century, Kraft Mac & Cheese has given moms fun, delicious and trusted ways to care for their families at mealtime,” Alyssa Galiardo, associate brand communications manager at Kraft Mac & Cheese, said in a statement. “This Mother’s Day, we’re offering families the ultimate way to say thank you, with an elevated twist on a timeless tradition."

Kraft Mac & Cheese x Ring Concierge Forever Macaroni Necklace

"Families can feel good knowing every time mom wears her necklace, she’ll remember special moments shared together," Galiardo added. "Especially those that took place over a bowl of Kraft Mac & Cheese."

Those looking to go the extra step for Mom or the comfort dish enthusiast in their life could always try to sneak a few boxes of the "bold" new Kraft Mac & Cheese flavor into the gift bag–after all, it is only hanging around for the summer.

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