Sweat outside these areas, on the back, chest, or arms, while annoying and slightly uncomfortable or even embarrassing, is not an issue of odour. Yes, it has the hum of a human body but I think that is natural, even nice. It isn’t something that makes other people recoil (I think).
Sure UK has launched a whole body deodorant, designed to be used wherever you sweat. As their tongue-in-cheek ad testifies, that includes everything from bum to boobs to back to balls – with the promise that any body odour can be dealt with at the source. (Not to be confused with an antiperspirant, which is designed to stop you sweating, it is solely to deal with BO).
In the new range are three different formulations – stick, aerosol, and cream – in scents for women (“fresh citrus” and “wild rose”) and men (“ocean rush” and “active fresh”).
According to Unilever’s research, one in three UK adults are currently using some sort of existing deodorant for parts of their body beyond their armpits, and 72 per cent said they feel very self-conscious about body odour. Indeed, there are reasons we might all be feeling more sweaty and odour-conscious in the modern world, say experts.
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Why would we need deodorant over our entire bodies?
Sweat in itself does not cause body odour and it is an important biological function to regulate body temperature. It’s the reaction that that sweat has on our skin that can cause the funk. Barry Murphy, microbiome science lead at Unilever Labs, explains: “Different bacteria feed on different secretions on our skin, which produce smells. There are roles that these molecules play with the bacteria in our skin, but to us we perceive them as body odour.”
This is why, traditionally, deodorants and antiperspirants have been targeted in the armpits. But the people at Unilever make the case that deodorising should go beyond the pit. They argue that each part of your body produces a specific bacterial breakdown and therefore a specific scent which the consumer can now deal with as they see fit.
Their solution is what they’ve called “odour adapt technology” which not only controls the growth of the smell-producing bacteria at any body site, but also “binds the odour molecules that have already been produced, and then the next time you have a shower or wash they go off down the drain without you smelling them.” This is proprietary technology they are very proud of. So I wanted to put the product to the test.
Does it really work?
I smeared the roll-on over my upper stomach, underboob, pits, thighs and lower back. These are all areas that I am prone to sweat from and would be most likely to generate something akin to odour. Then I tried a 30-minute bodyweight class at home.
I took this further the next day by going for a run. The sun was out, the wind was roaring and my sweat was on. I wanted to see if I could face jumping on the tube after this run. Even as a relatively un-squeamish person this, to me, seems real proof that you can trust the product.
However, by the time I got home – about an hour since I first applied it and after my journey on public transport – I noticed I was distinctly human scented. Not bad by any means but I certainly did not smell citrus fresh.
If you are one of the many who are self-conscious about sweat and body odour, there are products out there that deal with the sweating itself (such as overnight antiperspirants). As for body odour, the Sure range is definitely convenient, especially if you have a long walk and are known for honking feet. But it’s not a miracle and cannot deny the fundamental truth – we are all human and smell that way, for better or worse.
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