With a tongue-in-cheek edge, Wang embraces the reality that setting boundaries may make you the villain in someone else’s story. The song sheds Wang’s people-pleasing tendencies, offering a sharp reflection on the uncomfortable price of personal growth.
Directed by Rich Lee, the melancholic music video shows Wang’s Magic Man alter ego in an idyllic town, where he is repeatedly called on to save the day. The surreal, dark comedy video explores Magic Man’s existential crisis as he feels overlooked and underappreciated, mirroring Wang’s own personal experiences.
A project that Wang produced himself and has worked on for more than a year, Magic Man 2 unfolds across four chapters, each representing a different stage of grief. From manic highs fueled by denial, to painful reckonings with lost identity, to shedding people-pleasing tendencies and finally finding peace through acceptance, Magic Man 2 is Wang’s most unfiltered and vulnerable work to date.
Across social media platforms, Wang has over 100 million followers, making him the most-followed artiste in China on Instagram. Beyond this, his influence continues to reshape culture on a global scale. In addition to his record-breaking success as a solo artiste, Wang was recently named creative director for Nike and Jordan. He also serves as a global ambassador for Louis Vuitton, Cartier and Hennessy, further cementing his role as a bridge between music, fashion and global youth culture.
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