Why Reviews Are Like Credit Scores for Revenue Managers ...Middle East

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Ask any revenue manager, “Do reviews matter?” and you’ll get a quick “Of course!”. If your hotel is a great product with fantastic reviews, you have pricing power- just like someone with a perfect credit score gets better loan rates. But if your product is weak and reviews are bad, you know where you stand - like having maxed-out credit cards and a terrible FICO score.

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