Together, the band has achieved remarkable success, becoming one of the best-selling girl groups globally. But throughout their peak, we never got to know Jennie beyond the confines of K-pop. That is until now as her debut record Ruby hit shelves globally.
Making it her own
Jennie certainly utilised this period of her career, showcasing herself like never before in Ruby.
As she had wanted, the record provided a holistic view of herself and her musical capabilities. She not only leaned towards her expertise as a rapper but also experimented with different sounds to establish herself outside of Blackpink.
Made for air waves
Each venture has been a sincere reflection of her current artistic state. It also helps almost all of the tracks on the album have strong production value.
Like Jennie, Start a War and Mantra is an evolution of the tough girl sound she developed during her time in Blackpink. It capitalises on her familiar sound but its production and lyrics have a more ambitious aspect to it.
The music videos are worthy of praise too as they complement the singles well. Each video has cinematic and entertainment values to it, enriching the experience of the chosen tracks.
Seeing that Jennie spent over nine years in K-pop, it is fair for fans to expect her to sing and rap in Korean. Apart from her verses in Like Jennie and the prelude in Starlight, however, she mostly sings or raps in English.
But who knows, if the record exceeds expectations she may just release a deluxe edition of Ruby with Korean songs. This may be a strong possibility considering its impressive first-week sales. Within its first week, the album has sold over one million copies worldwide.
Regardless, Ruby is an exciting listen, necessary for Jennie and her fans. Its cohesive and well-thought-out production is a testament to Jennie’s artistry, proving she can stand on her own musically without her members. Jennie’s future in music is certainly bright and promising.
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