Songkran Grows in International Appeal, Fuelling Surge in Hotel Bookings: SiteMinder ...Middle East

Thailand’s Songkran festival has cemented itself as a drawcard for international travellers, with overseas guests now accounting for 86% of scheduled hotel check-ins between 10-17 April. The figure represents a 15 percentage point increase from actual check-ins during the same period last year, reports SiteMinder, the world’s leading hotel distribution and revenue platform.

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