A New Era: GHM reveals the evolution of the group ...Middle East

Chedi Hospitality proudly unveils its refreshed brand identity, marking a pivotal evolution in its legacy of crafting exceptional hospitality experiences while building upon the heritage of GHM. Under the leadership of CEO Stephan Schupbach, the group outlines ambitious plans to invigorate its portfolio. These include strengthening and reinventing its legacy brand, Chedi, expanding into private residences, and developing a new hotel brand: Serai.

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