Alas, no. Topshop’s head office was quick to clarify that the posts weren’t teasing a return to stores, but an interactive art installation in collaboration with artist Russ Jones. Still, the nostalgia horse had bolted, and 30-somethings across the land were already waxing lyrical about the return of their indie sleaze goldmine.
While it launched in the 60s and only disappeared from bricks and mortar stores in 2021, moving online-only, there’s no disputing when Topshop’s heyday was – between 2005 and 2010, the brand epitomised a pivotal cultural moment. Cast your mind back: Facebook was just getting motoring, Pete Doherty was cool, and Alexa Chung and Kate Moss ruled the fashion seas, bedecked in Mary Janes, tea dresses and leather jackets.
Certainly, that’s how I felt about Topshop – specifically the big one in the Bullring in Birmingham, where I grew up. As grotty teenagers, my friends and I could afford almost nothing – but that didn’t matter. On the contrary, it was as much a meeting place as one for shopping – as though we could pick up some of Topshop’s cool points by osmosis.
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Read MoreGiven our torrid histories with the brand, then, the delirium at the prospect of its resurrection was understandable. Yet, there is no returning to that gilded past – not only have that crop of Topshop devotees aged beyond recognition, but so has our culture. Much as my brain is literally a different shape now than it was when I first fell in love with Topshop, the way people shop has been entirely overhauled.
While British high streets limp on, it is increasingly hard to make a case for the fashion meccas, local or flagship, that Topshop used to represent – a fact their head office seems to agree with, considering that they’re not planning on returning to them anytime soon.
Whatever the answer proves to be, I hope for teenagers’ sakes that it’s as intoxicating and formative as places like Topshop were for us ancient millennials – the internet might be useful for shopping, but I suspect it’s tougher to hammer out an identity in a server chat than a changing room.
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