Phocuswire: Accor’s chief digital officer talks distribution, direct bookings and loyalty ...Middle East

Below is a summary of an interview by phocuswire.com with Accor’s chief business, digital and tech officer, Alix Boulnois. Accor, which operates more than 5,500 properties worldwide, is in the midst of a significant digital transformation that spans distribution, direct channels and loyalty. Chief Business, Digital and Tech Officer Alix Boulnois leads these three pillars, tasked with boosting Accor’s revenue while lowering distribution costs for hotel owners.

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