This was a bad strategy when Biden made it the cornerstone of his 2024 campaign. It was a bad strategy for Germany’s opposition parties in the early 1930s. And it is a bad strategy today, especially at a time when Trump’s plans are advancing and the American people are increasingly agitated by the administration’s encroachments—and growing more angry with Democrats in Congress for their perceived inaction. Voters, in fact, have already rendered a judgment about Carville’s strategy, with a recent poll finding that 40 percent of voters don’t think the Democratic Party has any strategy at all for responding to Trump and 24 percent think they have a strategy that isn’t working. By contrast, just 10 percent think they have a good strategy.
Sanders seems to understand something that many Democratic elites do not: In today’s brutally divided attentional economy, Democrats can never take for granted that their messaging will get through to people without sustained efforts to capture and direct voters’ attention. Precisely zero swing voters give a crap when Hakeem Jeffries or Chuck Schumer holds a press conference on Capitol Hill to speak in boring generalities about the threat Trump represents (while every other aspect of their business-as-usual demeanor screams “actually everything is fine”). No one outside of Washington is reading sternly worded “Dear Colleague” letters or the latest milquetoast op-ed. But when you go into someone’s small town to hold a rally—not a campaign rally right before an election, which most people understand as somewhat instrumentalizing, but an off-year emergency rally to stop oligarchy—now that screams urgency. And it signals that something different, against the grain, or unconventional is happening—three adjectives with which Democrats could use more of an association.
Finally, Bernie’s approach is proving to be a far more effective mechanism for delivering new information to targeted communities, and not just through the mega-blast of social media discourse that actions like these produce. Just take a look at a few examples of local coverage from Bernie’s rallies this weekend.
News 18 (local ABC affiliate in Eu Claire, Wisconsin): “In his speech, Sanders called for Republican Congressman Derrick Van Orden to hold a town hall with constituents. In February Van Orden’s staff cancelled an Eau Claire meeting between constituents and a member of Van Orden’s office. ‘I’m here, we’re doing a town meeting, and I come from Vermont,’ Sanders said. ‘I think if I come from Vermont doing a town hall meeting here, your own congressman should come here.’ 18 News reached out to Van Orden’s office and asked for an interview. As of Saturday night, they have not responded.”
Sanders hasn’t always enjoyed a good relationship with Democratic elites, who have done much to scorn him over the past decade. Nevertheless, Bernie hasn’t given up on the Democratic Party. On the contrary, at the moment he seems to be the only major figure associated with the party who’s out there prosecuting the case against Trumpism in the communities that most need to hear it. Kamala Harris has entered a period of self-exile since her loss. Biden hasn’t said a word since wishing Trump a warm “welcome home” to the White House. Barack Obama seems content to maintain his celebrity dream life rather than put his massive platform to work fighting Trump’s authoritarianism.
Hiding out while the world burns is an untenable look for Democrats. But they may find themselves quickly back in business if they can simply swallow their pride and follow Bernie’s lead in breaking out of the paralyzing bubble of Capitol Hill and mixing it up with the ordinary people who—if Sanders’ success is any indication—are waiting for them to show up.
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