Is social media a viable distribution channel in hospitality? ...Middle East

According to Skift’s State of Travel 2024, social media is the preferred online source for trip planning for 32% of travelers, ahead of official sites, Google, review sites, travel influencers, offline sources like friends and family, etc. Stelico Consulting Group survey found out that 76% of US luxury travelers selected a hotel brand, cruise line, or airline based on social media.

Hence then, the article about is social media a viable distribution channel in hospitality was published today ( Monday 10/03/2025 - 06:20 PM ) and is available on hospitality net ( Middle East ) The editorial team at PressBee has edited and verified it, and it may have been modified, fully republished, or quoted. You can read and follow the updates of this news or article from its original source.

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