Called “app saturation”, this phenomenon has raised concerns about competition, redundancy and user fatigue.
Let us explore what app saturation means, the modern obsession with app creation and the pros and cons of a digital world brimming with choices.
App saturation is when the number of applications exceeds the demand for them. Instead of offering unique or innovative solutions, different developers often end up creating multiple versions of the same idea.
Users, on the other hand, are bombarded with similar-looking apps and struggle to decide which ones to install or keep.
According to DataReportal and Statista reports last year, internet penetration stood at 97.4%, while smartphone usage was projected to reach 87.61% by this year.
➤ Too many apps, not enough demand
➤ Consumer fatigue
➤ Stagnant mobile subscriptions
While Malaysia may not yet be as saturated as China, where super apps such as WeChat dominate the digital landscape, the country is heading in that direction.
Why do developers keep churning out new apps even when the market is crowded with similar ones? There are several reasons:
The success of apps such as Grab and Shopee has inspired many to try their luck in the app economy. In-app purchases, ads and subscriptions can bring enormous financial rewards.
Businesses see apps as a way to engage customers, build loyalty and offer a seamless experience beyond websites and social media.
Some apps genuinely improve and streamline convenience, offering niche solutions that users find valuable.
With development tools available today – even those in the public domain – launching an app is easier than ever. This accessibility encourages more developers to enter the space, leading to even more saturation.
Downsides of too much choice
➤ User fatigue
➤ Phone storage, performance issues
➤ Security risks
➤ Diminishing returns for developers
Good side of digital app boom
➤ More choices
➤ Fuels innovation
➤ Economic growth
➤ Convenience and digital transformation
Here on out
Malaysia’s app ecosystem is thriving, but saturation is becoming a real issue. How many e-wallet apps do we need when they all do the same thing? While a digital world filled with choices offers convenience and innovation, an overload of apps can also lead to frustration and inefficiency.
At the end of the day, the future of Malaysia’s app ecosystem is not purely about having more apps, but it is about having better apps, which is where the real opportunity lies.
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