Shoppers can now order groceries from Wholefoods without even picking up their phone – and fans say its ‘ridiculous’ ...Middle East

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SHOPPERS can now order groceries from Wholefoods without lifting a finger – or their phones.

It comes as Amazon rolled out their latest Alexa+ AI tech developments to to give customers a more personalised user experience.

Sean Keach / The SunAlexa+ is a new, improved and far more clever versions of the regular Amazon Alexa assistant[/caption] GettyAlexa+ allows users to order their groceries from Wholefoods[/caption] AlamyOwners can also place deliveries from Grubhub and UberEats[/caption]

The features include being able to order shopping from Amazon Fresh and Wholefoods Market.

Alexa+ owners can also place deliveries from Grubhub and UberEats.

To make the process easier, users can ask their tech to store lists for future reference, as well as remember recipes.

The new AI tech comes at no extra cost for Prime members, but nonmembers will have to fork out $19.99 per month.

It can be accessed through an app, Alexa.com and Amazon’s Echo devices, as of February 26.

The new AI helper was hailed as “remarkable” by Amazon chief Andy Jassy.

This “next generation Alexa” that talks like a human was unveiled a special AI event hosted by Amazon in New York.

Amazon’s Panos Panay said that the new Alexa “knows almost every instrument in your life” – like the conductor of an orchestra.

The company showed off how Alexa+ would also be able to book restaurants for you, create recipes and set timers automatically, and control all of the gadgets in your home at once based on your mood.

“The rearchitecture of all of Alexa has happened, and I’m pumped about it,” said Amazon’s Panos Panay.

Panay described the old Alexa as “frustrating”, saying it would sometimes mishear you or be unable to help.

“While the vision for Alexa has been ambitious and remains incredibly compelling, until right this moment, we have been limited by the technology.

“Every once in a while, a technology comes around and it changes literally everything.”

Amazon says that Alexa is smarter than ever before, and will let you have humanlike conversations with the helper.

And it’ll get wiser to your likes and needs the more you use it, according to Amazon.

For instance, if a member of family hates a food – like mushrooms – and you ask about cooking a meal for everyone at home, Alexa will know to avoid that ingredient.

The new Alexa+ voice is also more expressive – and will pick up on emotional cues based on what you’re talking about.

If you’re using the Alexa app, there’s a smart home widget that lets you manage all of the gadgets in your home.

And you can create routines so that your home manages itself – like turning all of the lights off at a specific time, and then playing some music too.

AI-NY GOOD? THE EXPERT VIEW

Here's what tech industry expert Paolo Pescatore, of PP Foresight, had to say minutes after the event...

“Taking AI to the masses,” Paolo explained.

“There’s a lot riding on this revamp service given the lengthy delays and to justify the huge investments poured into AI and everything else.

“Ultimately consumers have not shown a greater willingness to use features beyond basic requests.

“We are now starting to see meaningful developments in the world of AI that promise to offer users a personalised experience.

“The biggest question is whether users are ready, given their early experiences and concerns around security and trust.

“These factors still remain huge barriers to wider adoption.

“If executed well, should resonate with customers rather than getting users to fork out for another additional monthly fee.

“All of these latest moves reinforce the importance of Prime and providing users with a one stop shop for nearly everything.

“A big moment for the new devices and services chief Panos Panay.”

Picture Credit: Sean Keach / The Sun

Sean Keach / The SunThe new Alexa+ was revealed by Amazon chief Andy Jassy in New York[/caption] AmazonIt can scan your Ring doorbell footage to tell you about what’s going on[/caption]

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