Marcus CEO On Balancing Movie Attendance, The Industry’s “North Star,” With Discounts That Ding Average Ticket Prices ...Middle East

“We in the theater business are really focused on attendance, because that drives so much other stuff,” said Greg Marcus, describing how initiatives like Discount Tuesday lure people off the couch and out to the movies. But, he acknowledged, setting ticket prices is complex. “We are watching our pricing strategy very, very intently,” he told […]

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