Amazon unveils a new and improved Alexa, Alexa+ ...Middle East

At an event in NYC on Wednesday, Amazon announced an upgraded Alexa experience — Alexa+ — powered by generative AI technologies. Onstage, Amazon’s devices and services chief Panos Panay called it a “complete re-architecture” of the AI assistant. “[W]hile the vision of Alexa has been ambitious and remains incredibly compelling, until right this moment — […]

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