Chinese TV Formats Eye Global Expansion, Industry Leaders Reveal at Mip London ...Middle East

International TV format experts gathered at Mip London to discuss the growing exchange of content between China and global markets, highlighting both opportunities and challenges in cross-cultural adaptation. Qin Xiaoming of Jiangsu Broadcasting Corporation (JSBC) shared how the Chinese broadcaster has evolved from acquiring international formats to developing original content for export. “JSBC has been […]

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