Influencer Marketing 101: B2B Edition ...Middle East

If you’ve been working in any B2C industry for the past 10 years, you’ve now heard the term “influencer marketing” (and probably rolled your eyes) more times than you can count. The number of online influencers in every B2C industry, in every corner of the world, has skyrocketed - especially post-COVID, as more people started looking for ways to earn income remotely.

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