"It just feels like it got neglected a little," said the owner of Lil Joe's, John Fierro, who took over the business that's been on the boulevard for over 70 years in 2021.
It is why the City of Sacramento is using the last $1.7 million of its COVID funding to offer up to $240,000 in grants for North Sacramento for-profit businesses to make store-front improvements, get new equipment or transform vacant space.
The area has been riddled with crime in the past, but Dickinson said the city sees a need to invest in it.
Owner of King Cong, Cong Nguyen, has been working on transforming the image of the boulevard for the past eight years with his brewery.
He plans to apply for the grants to make tenant improvements like adding a large cold box and increasing the hood in the kitchen to provide more services to customers.
"I am going to apply for the grants because it helps me keep this building staying always Lil Joe's," Fierro said.
Applications for the grant will be upon until Feb. 28. Dickinson said he hopes businesses will start getting awarded the grants by the early summer.
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