Producers of hi-tech connected eyewear are multiplying their innovations with increasingly discreet models in an attempt to make a difference in a highly competitive – and fast-emerging – market.
“There are so many of these smart wearables, and more of them are going on your face,” said Techsponential analyst Avi Greengart at the Consumer Electronics Show (CES) in Las Vegas in the US, where numerous smart glasses manufacturers showcased their latest innovations.
The industry has come a long way from its early days. Gone are the conspicuous protrusions of Google Glass and the bulky frames and cables of Epson’s Moverio from the early 2010s. Smart glasses from Rokid at the CES Unveiled Las Vegas at the 2025 Consumer Electronics Show (CES). Photo: EPA-EFEToday’s smart glasses, all paired with smartphone apps, increasingly resemble traditional eyewear. The Ray-Ban Meta, developed by Mark Zuckerberg’s social media giant, currently leads the market with this new approach.
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