To the surprise of very few, this year’s Winter Classic was the least-viewed in the history of the series. Only 920k viewers tuned in on New Year’s Eve — an indication that the experiment of changing the date did not work. The game didn’t exactly warrant more eyeballs, either.
The NHL probably could have done themselves a favor and not have two-thirds of the league also playing on the day.
NHL Winter Classic hits new low in New Year's Eve date as fewer than one million watch league-worst Blackhawks lose to Blues: t.co/omd8wp4IHV
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