Nielsen Makes Paramount Data Less Easy to Analyze As Measurement Fight Continues ...Middle East

Advertisers who want to know how many people Nielsen counted watching “60 Minutes” or “Yellowstone” on TV networks owned by Paramount Global may have to work a little harder to understand what all the information means. In a memo sent Friday to executives at major ad-buying agencies, John Halley, president of Paramount’s ad sales efforts, […]

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