Indian entertainment and media industry’s revenue to reach Rs 365,000 crore by 2028 ...Middle East

New Delhi:  The revenue of entertainment and media industry in the country is projected to reach Rs 365,000 crore by 2028, a compound annual growth rate (CAGR) of 8.3 per cent and outpacing the global rate of 4.6 per cent, a report showed on Monday. Within the sector, advertising revenues is projected to grow at a CAGR of 9.4 per cent to reach Rs 1,58,000 crore by 2028, which is 1.4 times the global average of 6.7 per cent, according to PwC India’s report. Most of this growth will come from digital front (internet advertising). Internet advertising in India is expected to grow at a CAGR of 15.6 per cent, reaching Rs 85,000 crore by 2028, the highest growth rate among the top 15 countries an

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