TikTok partners with Nielsen to track cross-media ad campaign performance ...Middle East

TikTok has formed a partnership with Nielsen that will allow advertisers and agencies to directly compare ad performance on TikTok across all screens, including digital, CTV, and linear. Nielsen says the partnership will allow advertisers to get a better understanding of TikTok’s contribution to audience reach, while also helping them better place their ads across […] © 2024 TechCrunch. All rights reserved. For personal use only.

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