E-commerce Shines as In-Store Black Friday Sales Stall ...Middle East

This year's Black Friday shopping event showcased a shift in consumer behavior, with U.S. retail stores seeing muted sales compared to substantial online growth. Preliminary estimates from Mastercard reveal that brick-and-mortar sales grew by a mere 0.7% year-over-year, while online sales soared by 14.6%, highlighting a clear preference for e-commerce platforms.

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