ROCHESTER, N.Y. — The holiday shopping season has officially kicked off with Black Friday. But big box stores and online retailers aren’t the only places where you can get great deals on gifts. Small businesses are selling at a variety of pop-up markets this weekend across the Rochester area. Here is your guide: Themata Market (Friday and Saturday) Themata, a market at the Culver Road Armory with over 250 artisans and emerging brands, kicks off on Friday and continues on Saturday. The market will feature apparel, accessories, wine, beer, and local handmade goods. You can see the full vendor lineup here. It runs from 10 a.m. to 4 p.m. on both days. Admission and parking is free for the ma
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