In 1962, US president John F. Kennedy’s words in a Texas college football stadium set America on a course for the moon. “We choose to go to the moon in this decade and do the other things,” he told an audience more accustomed to seeing Russians in space, “not because they are easy, but because they are hard.”Neither JFK or anyone else knew how to get there. But over the next seven years, the most impressive master plan in modern history came together. It was improvisational. Nearly half a million people and $288 billion (in today’s dollars) were coordinated on the fly toward a single goal, and it succeeded.JFK’s moon shot has something to teach the business world in the year ahead. From a cr
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