Look back at makeup trends in 2024 ...Middle East

THIS 2024 was quite a year for beauty enthusiasts as TikTok seemingly took over YouTube’s role in the community, with consumers gradually moving to the short-form video app. From Dior’s backstage glow blush and Flower Knows makeup collection to the recent Patrick Ta’s Major Dimension Illusion eyeshadow duo, the beauty community has seen many beauty products emerge, die and prevail. Consequently, as more brands emerge and existing ones (especially luxury) become accessible to the masses, makeup trends have also taken over the platform as beauty content creators and regular, chronically-online individuals recreate looks inspired by the trends. While the discourse over the ideal makeup routine

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