Group travelers represent a highly sought-after segment in the hotel industry, yet they’re also among the most challenging to capture. The competition is fierce, the logistics are complex, and responding to RFPs can quickly become overwhelming. But the opportunity is too big to ignore. Private and corporate groups make up an increasingly important and growing segment of the post-pandemic travel market. To capture a share, hotels need to up their game with groups. It all starts with getting better at winning group RFPs.
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