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Auditorium Theatre gets new LED sign just in time for Nutcracker ballet ...Middle East
ROCHESTER, N.Y. — The West Herr Auditorium Theatre in downtown Rochester has a new look, just in time for a holiday tradition for the Rochester Broadway Theatre League. The outside of the building on East Main Street has a flashy new LED sign. It’s part of a $65 million plan to restore the historic building. The restoration plan also includes widened hallways, a new bar, a lounge area, and elevator access to the second floor. Arnie Rothschild, CEO of RBTL, says the restored venue will benefit both larger and smaller productions. “For smaller arts groups to rehearse or perform, there’s never been those spaces. In our plan, we’re restoring multiple different size stages for rehearsals and en
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