The 2024 Billboard Latin Music Awards delivered a record-breaking 112 million engagements across television, digital and social platforms, +36% higher than 2023, Telemundo announced on Wednesday (Oct. 23). This year’s ceremony recorded the highest engagement for an award special in Telemundo’s history. According to Nielsen, on linear, the show — which included performances by stars like Yandel, Grupo Niche and Fuerza Regida — reached a cumulative audience of 1.8 million total viewers. Furthermore, the two-hour broadcast won its time slot and drove the network to No. 1 in both demos in Spanish-language television prime
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