Republicans have pushed anti-trans messages in campaigns and attack ads for nearly a decade now; whether in service of ballot measures, judges, or candidates for state and national office, rarely has this tactic delivered them victory. So why have Republican groups devoted millions of dollars to pushing anti-trans ads meant to defeat Democrats in 2024? So far, nearly $70 million has been spent on anti-trans ads attacking Democratic candidates in 10 Senate races and nine House districts. Nearly $20 million, according to numbers from AdImpact, was spent on just one anti-trans ad attacking Harris, running over the last three weeks primarily but not only in swing states, with another $12 million
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