David’s Bridal makes changes to its rewards program as twice bankrupt retailer works to keep more customers ...Middle East

WEDDING store David’s Bridal has made changes to its rewards program as it struggles through bankruptcy. Despite being at risk of shutting down after entering bankruptcy in April 2023, bosses have added even more deals for loyal customers, known as Diamond Members. GettyDavid’s Bridal sells everything from wedding dresses to accessories and decorations[/caption] The Diamond Loyalty Program offers exclusive discounts, perks, gifts and even the chance to win a free getaway or honeymoon when you hit the top tier.  Members earn “diamond points” as they shop for things like wedding dresses, shoes, handbags, hair accessories and other bridal essentials.  The first tier is

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