Before his first game as a TV color commentator for CBS in 1979, the late John Madden—universally regarded as the best NFL analyst of all time—was told by his producers that broadcast crews typically did not watch the practices of the teams they were covering that upcoming Sunday. The PR reps from each team would meet with the broadcast crew to share any insights and storylines. [time-brightcove not-tgx=”true”] “Nope,” said Madden. “I’ll talk to the coaches.” Within six months of Madden’s pronouncement, talking to coaches and players—and watching practices—became standard operating procedure across the NFL for broadcast prep. And this tradition has continued to this day.
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