ROCHESTER, N.Y. — A recent survey shows that consumers plan to spend an average of $1,778 on gifts this holiday season, an 8% increase from last year. This comes despite the fact that many consumers continue to say they are financially stressed. Only 43% of those surveyed expect the economy to improve in the coming year, up 9% from last year but still indicating that the majority are not optimistic. However, all are looking for great deals, with 62% saying they will switch brands for something less expensive. If we’re not careful, it can lead to some serious depression come January. Another study by Qualtrics, which draws insights from 24,000 consumers across the globe, shows that if consum
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