There was no better way to kick off the second day of the 2024 Billboard Latin Music Week on Tuesday (Oct. 15) than with Grupo Frontera‘s Making the Hit Live!, during which the group from Texas worked its magic to create a brand new song. As is tradition, during Making the Hit Live!, an artist will take the entire panel time to write and produce a song from scratch. But instead, this year, Grupo Frontera — who shot to stardom in 2022 thanks to ots cover of “No Se Va” — received lyrics from the band’s go-to producer and songwriter Edgar Barrera ahead of time, and added ots signature cumbia sound to the lyrics during the
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