Three “OGs” from the Latin music industry converged on Monday (Oct. 14) at the 2024 Billboard Latin Music Week, where they discussed the challenges they face today from the perspectives of recording, management and live entertainment. During the “Power Players: The OGs” panel — moderated by Billboard‘s Leila Cobo — Alex Gallardo, president of Sony Music Latin; Alex Mizrahi, CEO of OCESA Seitrack; and Nelson Albareda, CEO of Loud And Live, agreed that while today’s music offerings are more diverse and democratic than ever, all sectors of the business face significant challenges for this very reason.
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