By Jordan Valinsky, CNN New York (CNN) — Last year, Ikea slashed prices on roughly 2,000 products to give inflation-weary customers a break. Although that sparked an increase in orders, revenue fell for the first time in four years as discounts took a bite out of its bottom line. Sales slipped 4% to €45.1 billion ($49.3 billion) for Ikea’s 2024 financial year, which encompassed September 1, 2023, to August 31, 2024, the Swedish company announced Thursday. Ikea, the world’s largest furniture retailer, said that it doesn’t have any regrets about prioritizing “lowering the prices” in a $2 billion discount initiative at all of its stores globally. Jesper Brodin, the CEO Ingka Group, Ike
Hence then, the article about ikea revenue falls after it lowered prices was published today ( ) and is available onNews channel ( Middle East ) The editorial team at PressBee has edited and verified it, and it may have been modified, fully republished, or quoted. You can read and follow the updates of this news or article from its original source.
Read More Details Finally We wish PressBee provided you with enough information of ( Ikea revenue falls after it lowered prices )