Beyond the ‘Crazy Rich’: Expedia Group Reveals Mass-Affluent Asian Travelers Trend Set To Boost Global Travel Industry ...Middle East

Expedia Group unveiled its study highlighting the preferences of the growing Asian middle class, expected to reach 3.5 billion people and make up two-thirds of the world’s middle class by 2030[1]. The study provides travel industry professionals with the context to better serve the increasing number of mass-affluent [2] (meaning middle-upper income) travelers from Asia and tailor offerings to their preferences. Conducted in partnership with Atomik Research, the study surveyed 4,000 respondents across Asia (China, India, Indonesia, Singapore, and Vietnam).

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