What Is the Value of Music for TikTok? ...Middle East

Last year, TikTok attempted to answer a seemingly simple question: What would TikTok be without music? In February 2023, the company ran tests in Australia limiting the amount of licensed music some users encountered on the app. TikTok never revealed the results of those tests to the public, but some Australians who had their music libraries limited took to Twitter (now X) to complain. “wtf is up with tiktok removing like half the sounds??? like i swear ive seen SO many tiktoks where the sound has been removed,” tweeted one user.  Related

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