Taiwan launches travel campaign to attract Malaysians ...Middle East

TAIWAN Tourism Administration Kuala Lumpur has launched its 2024 campaign, Jom Taiwan: Ride the Adventure, to encourage Malaysian travellers to visit Taiwan by the end of this year. With the help of local artist Book of Lai, the campaign has created an immersive journey to showcase the allure of Taiwan, highlighting Taiwan’s various attractions through themed advertisements. The advertisements are featured on the KL Monorail and the Bukit Bintang MRT station, each falling under four themes: Jom Taiwan Makan-makan (food), Jom Taiwan Lihat-lihat (sightseeing), Jom Taiwan Main-main (fun activities) and Jom Taiwan Rasa-rasa (culture). “It showcases Taiwan’s culinary delights, scenic landscapes,

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