Olympics, DNC propel NBCU over streamers in August viewership ...Middle East

August was a record-setting month for Comcast Universal. The legacy media behemoth notched more than 13 percent of total TV viewership last month, according to figures from Nielsen Media Research, the largest by any media company since the company began tracking figures last fall. Comcast notably outpaced tech giant YouTube, which earned 10 percent of total TV viewership for the month and routinely ranks ahead of legacy broadcast companies like Disney and Fox in terms of total TV viewership. NBCU’s stable of entities showed double-digit viewership growth across the three main channels that televised its summer Olympics coverage, Nielsen reported. USA Network viewership jumpe

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