IN the heart of Southeast Asia, a digital revolution is unfolding. Malaysia, long known for its diverse culture and rapid economic growth, is now at the forefront of a new battleground: the e-wallet market.As smartphones become more and more accessible to every income strata and as the government continues its push for a cashless society, local fintech innovators are going head-to-head with global tech giants in a race to dominate the digital payment landscape.Since the pandemic, the Malaysian e-wallet market has continued to experience explosive growth. According to Bank Negara Malaysia’s 2023 annual report, there were 11.5 billion e-payment transactions in 2023, which was an increase from
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