Hershey is turning its candy into energy drinks and protein powders ...Middle East

By Jordan Valinsky, CNN New York (CNN) — With its line-up of sweet snacks, Hershey isn’t known as a purveyor of diet foods. However, the company’s newest products are made specifically for those on a fitness kick. As the use of weight-loss drugs — notably Ozempic and Wegovy — grows, the 130-year-old confectionery company is adjusting to this new era by pushing further into the wellness category with protein powders and energy drinks in popular candy flavors. The Hershey Company (HSY) has struck a deal with C4 Energy, a top-selling supplement brand that has gained popularity as people have looked to build muscle and work out more following the pandemic. Hershey’s namesake milk chocolat

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