A new type of short-form content has become increasingly popular on TikTok and Instagram reels: split screen videos. These videos simultaneously show something with audio engagement — such as a storytime, point of view or get ready with me video — and something with visual appeal — such as a clip of someone cleaning or playing a video game. The rise in consumption of this type of content has inspired a new trend of people acting out real life scenarios while holding up their phones playing stimulating videos while talking with another person. These trends have led to more conversations about attention spans and how researchers are choosing to study the complexities of focus. Despina Stavr
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