2024 VMAs Reaches Biggest Audience in Four Years ...Middle East

Eminem opened the 2024 VMAs on Wednesday (Sept. 11) with his recent hit “Houdini.” As it turns out, the show delivered a pretty neat magic trick of its own. In an era of flat, or even declining, ratings for awards shows, the VMAs delivered their biggest audience in four years, with more than 4 million viewers. MTV reports that combined ratings for the premiere and encore showings were up 8% compared to a year ago (4.09 million vs. 3.78 million). Ratings for the premiere simulcast at 8 p.m. ET/PT were up 25% compared to a year ago (3.11 million vs. 2.49 million). Related

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