In the field of economics, behavioural science has taken root and proven to be a divisive subject. While there are cohorts of economists who see the wisdom of incorporating psychology into economics, just as many deride this method.The role of human psychology has taken on added significance in helping fuel public policies. According to The Guardian, the British government set up the Behavioural Insights Team (BIT) in 2010 with the purpose of “using behavioural economics and market signals to persuade citizens to behave in a more socially integrated way”.This is a sentiment echoed by Associate Professor Grace Hooi Yean Lee, Head of the Economics Department at Monash University Malaysia, who
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