Vice President Kamala Harris’ campaign has embraced social media trends and viral memes to engage with young voters—a strategy that has propelled her campaign online and set an implicit contrast with the octogenarian she replaced on the ticket and her 78-year-old opponent. [time-brightcove not-tgx=”true”] After Charli XCX posted on X “kamala IS brat”—a reference to the singer’s latest album, Brat—the night President Joe Biden announced he was ending his campaign and endorsed Harris for the Democratic nomination, the official Harris campaign account changed its header to match the color and font of the album cover. The bio for the Harris campaign’s main account—”Providing context”
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