You might have seen the phrase “very demure, very mindful” trending on social media in the last week or so, and if you are having difficulty attributing it to a person, we’ll make it easy for you: it’s Jools LeBron. Despite coining the iconic phrase, LeBron was seen under visible stress in a since-deleted TikTok video, where she revealed the phrase has been trademarked by someone else. As a result, LeBron’s future plans to provide for her family and finance her transition, as a transgender woman, have been ruined. LeBron had made the phrase popular through a TikTok, where she relates it with people acting in a certain way at work or in public, in a satirical manner. The post ‘Very demur
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